Budapest Jewelry Week 2021 – IDOL
Budapest Jewelry Week is an annual event celebrating contemporary jewelry through exhibitions, lectures, and guided tours. In 2021, I developed a new visual identity for the event, designed to reflect the year’s theme, IDOL. The goal was to create a distinctive yet adaptable aesthetic that could shape the festival’s presence across all platforms, from print to digital.
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Budapest Jewelry Week 2021 redefined how contemporary jewelry is presented. Inspired by the theme IDOL, the identity system drew from cultural iconography and modern artistic expression, balancing heritage with a fresh visual approach. The branding wasn’t static—it was a modular, adaptable system that worked across exhibitions, talks, and digital content.
Striking typography, a high-contrast color palette, and carefully curated layouts created a bold, immersive experience across all touchpoints: posters, signage, catalogs, and digital media. This was more than an event identity. It was a statement—one that elevated contemporary jewelry beyond craftsmanship, placing it in a broader cultural conversation.
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How an Exhibition Tells a Story
A great exhibition isn’t just a collection of objects—it’s a carefully crafted experience. Space, light, and design shape what we see and how we feel. What makes an exhibition truly immersive? How does it transform passive viewing into storytelling? Read the full article to explore the art of exhibition design and how jewelry exhibitions bring stories to life.
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